PytchBlack creates Inaugural SERVPRO First Responder Bowl advertising campaign. Game to be played December 26th, 2018
DALLAS /FORT WORTH – In a joint effort to thank all of America’s First Responders, the annual college football bowl game played at Cotton Bowl Stadium in Dallas, Texas has been renamed the SERVPRO First Responder Bowl.
PytchBlack has lead the efforts in rebranding the bowl game. The Fort-Worth based creative consulting agency has been designing high-quality campaigns and branding for ESPN Events spanning over a decade.
With the addition of a new title sponsor, Pytchblack has developed an innovative design scheme to bring the new bowl game to life. Along with the rebrand comes a new website, logo integration and marketing campaign that will soon be launched.
The goal of the campaign is to fully incorporate the new title sponsor, SERVPRO, while recognizing first responders across the nation. Kickoff for the newly christened SERVPRO First Responder Bowl is set for December 26 at 12:30 p.m. CT (1:30 p.m. ET) and will be televised by ESPN.
To view PytchBlack’s work and get information on the SERVPRO First Responder Bowl, visit: www.firstresponderbowl.com